About Us :
Since its launch in 2000 as a modestly sized online boutique specializing in hard-to-find denim lines, Shopbop has grown to become one of the leading fashion retailers in the world. Curated with a chic, modern woman in mind, Shopbop offers a comprehensive collection of designer apparel and accessories to suit every style and occasion.

Called "the editors of what's cool" by Daily Candy, and recognized by The Wall Street Journal as having "the best customer service," Shopbop's commitment to staying ahead of the curve and providing a personalized shopping experience continue to be driving forces behind the company's success. A champion of new design talent and pioneer in the magazine-meets-boutique approach to online shopping, Shopbop showcases its fashion-forward point of view in editorial lookbook features and receives frequent mention in Vogue, Harper's Bazaar, and Elle.

In 2006, BOP LLC was acquired by Amazon.com, Inc., the world's largest internet retailer, enabling Shopbop to expand its services to enhance the customer experience. Shopbop operates from its original Madison, Wisconsin-based headquarters.