Authorized Vendor for Echinacea Purpurea Juice 100 Mg. After juicing our fresh echinacea, it is quickly flash frozen and then freeze-dried, capturing and holding all of the plants the fresh juice begins to quickly decompose and lose most of its fresh properties and actions. Fresh upgrade no decomposition no solvent just pure, fresh and alive juice verified by our fresh benchmartm system of analysis. With common standardization you don???t know what???s been left out. Cichoric acid is not found in fresh juice powder. No fumgation- no irradiation.(Echinacea Purpurea Juice by Eclectic Institute Inc.).